Renta Revamp
Simplify and automate the renta process to help users save time and money.
Context
Filing annual income tax ("Renta") is a mandatory process that most people in Spain must face every year. For freelancers, it's often complex, time-consuming, and stressful, with a high risk of errors or unexpected outcomes and fines. Many users found the process confusing and felt uncertain and sensitive when dealing with money, especially for freelancers.
Users relied on Declarando throughout the year to manage their regular quarterly taxes, but they weren't using the Renta section. It felt too complicated and didn't inspire trust.
Challenge
The main goal was to help users save money, ensuring deductions were correctly applied and opportunities weren't missed. This required automating data extraction, simplifying complex forms, and reassuring while handling complex fiscal logic in the background.
The challenge was to simplify and automate the Renta process while not compromising legal accuracy or user trust. The solution had to balance automation with transparency, so users could understand what was happening without needing deep tax knowledge. Or investing too much time.
A redesigned the Renta experience that helps freelancers save time and money with confidence.
Design process
From complexity to a clear and automated experience
We analyzed existing flows, usage data, and interviewed users to discover pain points and needs. We also worked closely with the legal team to understand tax rules, corner cases, and constraints.
We defined clear goals and principles for the new experience: reduce manual effort, automate decision-making where possible, and clearly communicate savings and outcomes.
Working closely with legal and dev teams from early sketches, we validated logic and flows throughout the design process. We tackled each flow step by step, using progressive disclosure to avoid overwhelming users.
We collaborated with development to build and integrate the new experience, testing with real data scenarios and iterating with the legal team to ensure both accuracy and clarity before release. Testing all scenarios and corner cases was key before launching.
Key Outcomes & Results
200% increase in feature adoption
Usage increased, validating the new approach and helping stronger user engagement.
3.5x New users year over year
The sector became a strong acquisition driver, adding value that encouraged word-of-mouth growth.
Reduced effort and higher confidence
Automation and clear guidance reduced user stress, manual work, and errors, improving the overall experience.
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